Case Study: Resla Drives Game-Changing Results with Proaction
Company Overview
Resla is a leading rental Tesla operator managing 1,137 vehicles across 8 US states. Based in St. Louis, Resla’s fleet relies on a free-floating carshare model and a team of 10 regional supervisors responsible for field personnel, vehicle turnover, maintenance, and reporting.
The Challenge
Rapid expansion revealed substantial operational pain points:
- Unknown Occupants: Difficulty tracking trip participants.
- Manual Inspections: Reservation-based vehicle checks were inconsistent.
- Unpredictable Workload: Cleaning and maintenance demands changed daily.
- Fragmented Workflows: Team communications and task management weren’t linked to vehicle data.
- Service Delays: Routing maintenance and repair requests to the right departments was slow and error-prone.
The Solution: Proaction's Integrated Fleet Management Platform
Implementation with Proaction delivered:
- Centralized Communication: Team messaging, task assignment, and alerts all synchronized with real-time fleet data.
- Automated Task Management: Service/repair requests are triaged and routed to the correct departments instantly.
- Unified Digital Workflows: Maintenance events, vehicle statuses, and turnover management are tracked on a single platform.
Quick Turnaround: From proposal to full deployment in under two weeks.
Impact: Measurable ROI in Under a Year
Key Performance Trends Over 9 Months:
| Metric | Before Proaction | After Proaction | % Improvement |
|---|---|---|---|
| Tire Replacement (days) | 7 | 3.81 | 45.6% |
| Body Repair (days) | 38 | 22 | 42.1% |
| Windshield Repair (days) | 30 | 16 | 46.7% |
Volume Processed
| Category | Amount Processed |
|---|---|
| Body Repairs | 381 |
| Tires Replaced | 378 |
| Windshields Repaired | 176 |
Financial Outcomes
Total 9-Month Savings: $678,580
| Saving Category | Amount Saved |
|---|---|
| Tire Replacements | $79,380 |
| Windshield Repairs | $172,480 |
| Body Repairs | $426,720 |
- Annualized Savings: $904,773
- Monthly Savings: $75,398
- Average Annual Savings per Vehicle: $796
How Proaction Future-Proofed Resla’s Operations
Resla’s leadership challenged their teams:
- “What systems do we need but wish were behind the scenes, invisible in daily use?”
- “Where could we consolidate or automate if our tools could ‘talk’ to each other?”
Proaction's system delivered:
- Seamless Integrations & Automation: Connecting the dots between disparate systems.
- Real-Time Vehicle Tracking: Fleet status, available from any device.
- Digital Lot Management: Remote coordination for check-in, check-out, and repairs.
- Synchronized Data: Organization-wide visibility, supporting fast, data-driven decisions.
Executive Testimonial
“Proaction provided the solution we couldn’t find anywhere else. From first call to go-live, it was fast and seamless—and the impact shows up clearly in our KPIs and our bottom line.”
– Resla Operations Leadership
Conclusion
Resla’s journey proves that digital integration and automation are not just buzzwords—they’re essential for unlocking efficiency, savings, and scalable growth. Proaction's platform helped Resla cut repair times nearly in half, drive significant annual savings, and set a new standard for tech-forward fleet management.
Ready to see what Proaction can do for your fleet? Schedule a demo below.
